Trends in SMM: What Is Important to Know for Businesses in Florida

According to a report by Global Digital, 45% of Internet users admit that the first place they look for goods and services is social networks. Therefore, if you develop a business on the web and attract customers, including through social networks, you should be aware of the latest trends in SMM. So you will be able to adjust your promotion strategy in time to take into account the changes on the best job market in Florida.

In this article, we will tell you about the main trends in 2022 that will help to distinguish your business from competitors and share tips on business development support.

The automation of conversations through chatbots

 

According to a forecast from CNBC, in 2022 almost 90% of customer requests on social networks and messengers will be handled by chatbots. They can answer questions, send newsletters, give out discount coupons, make reservations, make appointments for consultations, and do other simple tasks.

Short formats

The volume of audience attention is getting smaller over the years, and the need for fast and new content is getting larger. TikTok, YouTube Shorts, and cards on various social networks – a trend that has successfully migrated to 2022. So if you’re selling products or services on social media, we recommend adding cards and short videos to your content plan.

Personalized design

Working on account visuals is no longer a new trend, but personalizing content is. Use characters in your ads that are visually similar to your target audience, reflecting their interests and concerns. Also, pay attention to colors: today, minimalism and muted shades have been replaced by bright colors for the design of posts, social media pages, and websites.

“Eco-friendly” warm-ups

Users are already tired of “how I made 500,000 overnight” success stories. Therefore, when advertising your products and services, we recommend you make the heading as transparent as possible, with real cases and a clear description of the goods.

Cooperation with micro-influencers

According to ExpertVoice, 82% of shoppers are willing to buy a product on the recommendation of influencers with a small audience. So in 2022, brands in Florida will still favor bloggers with an audience of 1,000 to 100,000 subscribers over millennials. The fact is that micro-influencers are more like real consumers, they are much closer to their target audience than celebrities and inspire more trust.

Development of user-generated content

User-generated content (UGC) is content that is not created by businesses, but by users. UGC is a new version of word-of-mouth radio, free and sincere. Therefore, this content is already used by 87% of brands. One of the brightest examples of such content is reviews on social networks, in which users express their opinions about a brand, product, or service, and the company reposts them to itself. Everyone wins – users who see honest reviews, customers who are heard, and the brand, which increases both trust and the likelihood of a purchase. But keep in mind that UGC doesn’t form on its own. You need to motivate customers to create it. For example, hold a contest on social media, offer a discount for a review, and so on.

Interactive content

According to 93% of marketers in the Demand Gen survey in 2022 the trend towards interaction, within which businesses need to visually tell what and how they can help customers, will continue to grow. Thus, static content, like text or pictures, is no longer enough. So your arsenal must include tests, quizzes, polls, online calculators, and other games.

Experts highlight several benefits at once: interactive content attracts attention and creates more interactions, making it organic to the recommendations of platforms. Key metrics – audience engagement and loyalty – are also increasing.